Google adwords seems costly

[Nissan]

Google adwords certainly affects by budget to some extent. I am unable to get the bids right. If the bids are not up to the mark then the ads do not run at all and not often shown.

[Aditya]

Getting success with google adwords will be elusive and expensive.
especially when we don't have idea of how the system works and the careful steps to success. I agree that adwords is really expensive but when you get even a little success, it will make you forget the money you have spent on.

[Girish]

I think we need to do some research on low competitive keywords with good search volume then we can bid on those keywords, still there are lot of such keywords in any niche but due to lack of research many people are concentrating on the tough keywords only, that is the reason the google adwords is costly.

[sunitha]

google adwords are little bit costly but the traffic is genuine & perfect. I'm using google adwords for my sites & i got success.

[sohalrock]

If you think google adwords is costly then purchase traffic from vendors they charge $0.01 per untarget Hit & $0.04 per Target Hit. but i still say adwords traffic is amazing than anything.